How You Say It

How You Say It

It's not what you say, it is how you say it that matters.

This is a mantra I use in the context of generative music. I often find there is the temptation to fixate on what is being played (notes, chords, harmony), and to leave little to no focus on how the notes are being played (interpretation, phrasing, orchestration, etc). Computer generated music that does not consider the hows risks writing stale music.